BET Networks & AEG recently announced the participants for 2017’s BETX Celebrity Basketball Game during the BET Experience at L.A. Live taking place June 22-25th. The players will include Nick Cannon, The Game, YG, Joey Bada$$, Tank, Soulja Boy, Bell Biv Devoe, Dj Mustard, Jidenna, Brandon T. Jackson, Trevor Jackson, Doug Christie, Dave East, Stevie J. and Rotimi. The announcers will be Jemele Hill and Michael Smith. The BETX Celebrity Basketball Game tip off will take place at 12pm PST and will be streamed live to fans at home on http://www.bet.com.
There will be a fresh new interactive sneaker event called Kicksperience. It highlights the sneaker culture phenomenon, bringing together generations of culture defining sneakers, streetwear brands, art and music to the BET Fan Fest line-up. The pop-up will incorporate artists and tastemakers, who are authentic to the sneaker culture, for the ultimate buy-sell-trade experience. On-site activations at the event will include the Vendor Village featuring a new hashtag buy-sell-trade trading pit, unique customization and collection battles, live art mural painting by artist JC.Ro, and a Half Court Stage including performances, live DJs, and meet & greets with Fat Joe and Joey Bada$$. The one-of-a-kind event will also feature the New Kicks and Chill Lounge where attendees can capture the excitement of securing their new kicks with a 180-degree sneaker photo booth, limited releases, and a special NBA 2k17 activation.
Stay tuned for more about the BET Experience at L.A. Live!
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